Rajee Aerie was born in India and contracted polio at a young age. Fortunately, She was adopted by a wonderful American family. Growing up she never let anything get in her way and this can do attitude has stuck with her. As a teen she started to notice that there was no one that looked like her in TV shows, movies or in magazines. This made her question why and made her insecure about her self image. Not only was there no one who was Indian but there was no one with a disability.
Over the years she struggled with accepting herself and worked hard at building her confidence. Rather than focusing on what society deems as flaws scars etc. She changed her perception and realized her scars and the way she looked/walked showed she was a fighter and she survived and she is grateful for the gift of life, the ability to walk and be independent. These are far more important than then getting hung up on the superficial. We need to change society's standards, redefine beauty and change the perception to show everyBODY is beautiful!
The lack of disability in media is an issue that is very important for Rajee and something she’s been working hard to change and raise awareness in order to normalize and humanize a demographic that is consistently left out.
Rajee went to college and got her degree in broadcast journalism (She wanted to tell positive stories of the good in the world). After she graduated from college she was faced with many rejections but took a chance and submitted herself to several talent agencies and after several no's she eventually signed with a talent agency and landed a nationwide commercial a couple weeks later. The response was overwhelming because people could finally relate to somebody that they saw on TV. Rajee has continued to appear in print and television commercials as well as represent various companies at trade shows and events. She recently appeared in a bra campaign for the brand Aerie (Yup just like her last name and spelled the same!)
RocEthical prides itself on being a clothing brand with a difference. It's an antidote to fast fashion. We make beautiful garments that are a living blueprint for our values, people and the planet, which is central to everything we do. Our garments are made with sustainable materials, using traditional skills that support rural communities.
I was first immersed into the world of fashion when, RocEthical invited me to be part of this amazing journey. taking this project up from grass route levels.
As I closely work with UK based designer Rochelle Motha and Visit the local factories and our workers in Sri Lanka, I have first-hand experience of their efficiency and hard work put into creating these clothes, these women are simply magnificent! The ability to grasp and execute is just amazing!
It also gave me a glimpse in to their private day to day lives. How fare wages and flexible working hours, enriches them to be better individuals and provide for their families. As many of them come from very broken backgrounds we offer them a more relaxed and enjoyable work experience.
"Sustainability" wasn’t always a" fashionable" word but RocEthical endures to transform this thinking through ethical fashion, into contemporary- accessible- and desirable.
We design and produce high quality, fashionable products for women as well as collaborating with leading designer brands, by putting their waste to good use in order to produce unique collections. I guess one man's trash is another man's treasure.
While many fashion brands talk about 'corporate social responsibility' or 'ethical fashion', we go further. We try follow the principles of fair trade in every aspect of our cause.
Sustainable clothing makes a powerful difference by that RocEthical is helping to alleviate poverty as much as possible in the world's most marginalized communities.
Brand development coordinator